My name is OJ and I would love to tell you how our company came about. I give all the credit to my beautiful wife Carolina. She has been a licensed esthetician since 1996 and has always strived to do the best in every service she provides. In 2003 Carolina took a training course in eyelash extensions.
Back then there were just a few people that even applied lash extensions. I remember the days when clients would come to the house to get there lashes done. My wife was doing something that just made every women feel so much more confident about themselves. Sometimes the clients would go somewhere else for a full set or fill and my wife would always have to start all over. She would explain to them how their lashes were applied improperly. Eventually when you’re good at what you do, you get real busy. In 2006 it seemed like I didn’t have a wife. She was working 12-16 hours a day doing lashes and waxing services. That was my moment of realization that she was exceptional at her craft.
After a few days researching eyelash extensions, I realized there wasn’t any places in Washington state that specialized in eyelash extensions. I thought, “Why not be the first?”. With my highly talented wife and my skills as a union carpenter, we found a location in Seattle and opened our first location in 2007. Our very first location was located on 85th in the Greenwood area, tucked away in a little house. We had a few pedicure chairs, a small area for doing lashes and a wax room in the back. People would come in and be somewhat surprised on the inside of our salon. The outside wasn’t much, but the inside was a place of tranquility, cleanliness, and comfort. Fast forward to 2010 with just one hairstylist and Carolina super busy, it was time to make a decision. Do we hire employees or just stay as we are? Now it’s time for the most asked question I’ve ever been asked since doing lashes.
One day in 2010 I told my wife “I can do what you do.” She looked at me and said “No you can’t you’re a carpenter.” Sometimes I think my wife says things like that just so it can spark something in me. I’m not the kind of person that sets limits on myself or my abilities. Being a union carpenter for over 15 years takes a toll on the body. Over the years I’ve witnessed the affect of eyelash extensions on women. The clients always leave feeling super confident, and ready for their daily agenda. So I told my wife “ If I get into this, I will make sure my quality in applying eyelash extensions, is up there with yours.”
I enrolled into Evergreen Beauty College in 2010 and begin my new journey as a licensed esthetician. Taking a two day course with NovaLash showed me the basics of applying eyelash extensions but I knew it would take a lot of practice to be as good as my wife. So I watched the master at work (Carolina) apply eyelash extensions for hours at a time. When I first started applying eyelash extensions it took me well over 4 hours to complete a full set. That’s over 80 individually placed eyelash extensions per eye. After about a year of applying lashes and finally getting good at it, we decided to open our second location in 2012 located in Downtown Redmond. To my surprise I got fully booked within 6 months and had to start hiring more estheticians. The lash extensions where so new back then that nobody had any experience applying lash extensions. Knowing from my own experiences how lash extensions can be somewhat difficult to apply properly, my wife and I decided to make sure our estheticians are trained throughly before they work on paying clients.
Everyone and their mom say they apply to the individual lash but they really don’t. I’ve seen work done from all over America and the world. Clients come in with multiple lashes glued together, big chunks of glue, one size lash, and say “ My girl, she was really good.” This is the main reason why most people think they need to take a break from lash extensions. Totally false. If the lash extensions are applied to the individual lash with the right amount of glue, you shouldn’t have to take a break from lash extensions. The integrity and health of your lashes are very important to us. That’s why we developed our own 3 month training program when training our licensed estheticians in lash extensions. Unless you have so kind of super power, there is no way you can apply lash extensions to the individual lash with a 2 day course. That’s again a big problem in the lash industry today.
Our estheticians work on live models, watch us apply lashes, we watch them apply lashes, and so on. At the end they are required to apply 80 individually placed lashes per eye within 3 hours. If they can’t, they don’t get to work on paying clients. On average it takes anywhere from 80-200 hours of practice before you really pick it up. This to me, is the bread and butter of our business. I know for a fact, anyone that was trained by my wife and I are amongst the best in the industry. When you enter our salons you will be greeted with a warm welcome, we always wash our hands before we work on you, and finally you should be looking forward to getting a little sleep in our comfortable beds. To us, the lash industry is so new why not set the standard on how the experience should be? If you ever have any issues with our lash extensions within the first few days, we will fix it for free. We know lash extensions are an investment, why not have free insurance with that investment? Our passion is to ensure you leave well rested with the look your going for and excited to come back.
Thank you for taking the time to learn a little about our business.
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